AI vs Average

November 1st, 2023

Almost everyday I find out about a new AI tool. Today it’s AI for building UI from text prompts - Vercel’s v0 - and they’re calling it “Generative UI”.

While we’re only still starting to scratch the surface of how and where we’ll be using AI in our work, I’m thinking more and more about the importance of doing great work.

AI is going to be really good at replacing average work.

Today, the average UI designer should be worried about their job. Tomorrow, it will be the average sound engineer.

While it’s always been true, now it’s more important than ever: what we need you to do is great work.

Show us something we haven’t seen before.
Take a risk. Take the lead. Inspire us. Alienate us.
Be more insightful.
Be more flexible.

Give us the art of you. Make something special for someone special.

But give us average? “No thank you, we’ve got AI for that now.”